Is misleading marketing okay? Nope.
We’ve all been there, we’ve been to watch a film that has got us excited about the upcoming release. We’ve watch the trailer more times than we care to admit, we’ve seen the posters and we’ve listened to the podcasts. Then, we sit down with our popcorn and two hours later…we’re confused. I get it, the trailer, the interviews, the posters, they are all marketing materials to get us to go and watch the film and it worked, but at what cost?
Is the movie bad or have you been tricked?
In this video Chris Stuckmann talks about his recent experience with ‘It Comes At Night’ (insert joke here). The marketing got him big time, just like everyone else he was hyped. Yet, the film he thought he was going to see, was not the film he went to see. Critics seemed to adore the film but the audiences seemed to have the opposite feeling.
The movie just didn’t seem to match up to the marketing and as it turns out, the audience didn’t seem to think so either. So, are we now in a day when trailers are better than the film itself? Or is misleading marketing now just a tool to trick people into watching a film that they wouldn’t normally go to see?
The video is dark and full of spoilers, so beware.
Source: Chris Stuckmann